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Sales testimonials
I hate negativity and to have to write about the negative side of real estate
goes against the grain. But it is essential you know the negative issues so
you can avoid them. However, what I would like to tell you about first are
the winners who have heeded these warnings and the results they have achieved.
These are but a few of the thousands of brilliant examples where New Age Selling
techniques have been employed. Properties which have been on the market for
years have been sold in just weeks after being converted to New Age Selling
methods – and for top prices. Often these properties sell for more than
the vendor expects and, on some occasions, unbelievable prices are achieved.
NSW: In the Sydney suburb of Kingsgrove Mrs
Stefanidis tried to sell her property during the boom. After eighteen months
on the market and using three agents who tried auction, fixed prices and by
negotiation she finally placed it with an agent who sold it in three weeks
for a record price of $890,000. How? By using New Aged Selling.
VIC: Geoff and Dinah Parks listed their Melbourne
property with Ian Reid, a New Aged Selling pioneer, expecting to get $200,000.
They got a sworn valuation, which came in at $195,000. Normally they would
have auctioned the property but they had heard that Set Sale™ avoids
all the tension of an auction and offers far more opportunity to get a better
price. Within three weeks their property sold for $230,000, $35,000 more than
the valuation and $30,000 above what they expected at best.
SA: Tom and Caroline Vanstone invited three
agents to appraise their home and chose the Set Sale™ agent. The valuation
was $285,000 and at the first open there were 51 couples and 10 registrations
of interest. By the time the second open was conducted the Vanstones had eight
written offers. The property finally sold in just two weeks for $355,000,
$70,000 or 14% more than expected.
WA: Mr and Mrs Kaldip wanted to sell their property
and were hoping for $250,000. Agents told them they could expect $225,000.
The property was listed again using New Age Selling and it sold within three
days for $290,500. Yes, $40,500 more than they expected!
ACT: To test which system is better - auction
or Set Sale™ - we need to have two identical properties, in exactly
the same location and on the market at exactly the same time. This rare opportunity
occurred in Canberra when two flats on the second floor of an apartment building
were marketed at exactly the same time, one with Set Sale™ the other
by auction. The auction property sold for $259,000 and the Set Sale™
property sold for $300,000, $41,000 more. Game, set and match for Set Sale™.
TAS: An Executive Set Sale™ was marketed
by Property Marketing and Management (PMM) on the eastern shore of Hobart.
The valuation was $195,000. In the three weeks it took to sell the property,
more than 200 people inspected it. There were seven offers starting at $185,000
with all but two above the top of the range. The property finally sold for
$235,000.
Our most incredible experience so far was achieved in Melbourne with New Age
Selling pioneers, Ian Reid and Staff. A property which they felt would bring
$800,000 was confirmed by a sworn valuation of $800,000 and went on the market
using Set Sale™, one of the New Age Selling strategies. A prospective
buyer also obtained two valuations from sworn valuers who confirmed the previous
valuation. The property sold within a month for a massive $1,200,000. Not
only that, the difference between the winning offer and the next best was
only $195,000.
Now here is the point. Had that property been put on the market with a fixed
price, the asking price would probably have been $850,000, at least $350,000
less than was achieved. On the other hand, had the property been auctioned,
it would probably have sold for only $1000 more than the second best offer
of $1,005,000 - $194,000 less than it achieved. Neither a fixed price or an
auction would have achieved any of these results. So how were they achieved?
This booklet will tell you.
The New Age Selling strategies of Set Sale™ and Buyer Ranged™
are reaping enormous rewards for vendors. Getting fabulous prices, mostly
in just a few weeks. It has now been used for years and has passed the test
of time. The fact is these strategies can sell properties at any price, any
time, any where. Be a winner too!
Rentals testimonials
Bill and Maria Khouri, of Templestow in Victoria, needed to rent their home
and approached Colin Knight Real Estate which since 1996 had been practising
a totally new method of renting properties, called “Rent Ranged®”.
Bill and Maria agreed a market rental would be around $500 per week, but they
would have loved to achieve a dream rental of $550 per week. After only two
weeks the property was leased for $700, that is $200 per week more than they
thought possible. How was this achieved?
On Taylor Street, Woy Woy Bay, the landlord had a small two-bedroom fibro
fisherman’s cottage for lease with an agent who was trying to achieve
$200 per week. It was vacant for three months without the agent being able
to let it. It was listed with another local agent, Elders, which was also
practising the new renting strategy. Elders had it tenanted within two weeks
for an incredible $230 per week.
A classic story was on Knot Street, Balwyn, where the area’s biggest
agency tried to tenant a property for nearly three months without success.
After hearing about Rent Ranged®, the owners approached an agency using
the new strategy, which was able to tenant the property within two weeks.
Katrina Barnes, of Belair in South Australia, had to move interstate and therefore
needed to rent her home. She left her home in the hands of an agent using
traditional methods who said she could quickly rent it for $250 per week.
After six weeks, and being a massive $1500 behind, she was bitterly disappointed
because the agent could not find a tenant.
Fortunately she then placed the property in the hands of John Ring First National
which was practising Rent Ranged®. Using this strategy John Ring First
National had 15-20 people at the open inspection and found three quality applicants.
Within a week, Katrina was on her way and her home was achieving a weekly
rental of $260.
On Brickwharf Road, Woy Woy, the landlord of a property wanted to rent it
for the first time. Fortunately he chose an agent using the Rent Ranged®
strategy. He wanted to achieve a rent of $195 per week yet the agent, within
two weeks, achieved $230 per week.
The question I am sure you are asking yourself is “How were these incredible
results achieved?”. All the answers are provided in this booklet. I
ask you to read it in full because, in the years to come, you can achieve
tens of thousands of dollars more income from your investment than by using
ordinary methods.
We live in a world of dynamic change. The growth of knowledge and the speed
of developments are so rapid that any products that we buy, become extinct
the moment we obtain them. For example, if today you buy the latest computer,
as you walk out the shop with it, a bigger, faster, cheaper model is rolling
down the production line.
Real Estate is one of the few industries that have remained unchanged for
decades. We have been selling properties with either a fixed price or an auction
since back in the mists of time, and the only way we offer properties for
rent is by asking for a fixed price for the rent.
All this has changed. The last decade has seen the emergence of three dynamic
New Age Selling strategies which have changed real estate forever. Set Sale®,
Sure Sale® and Buyer Ranged® are achieving better prices for vendors
in an incredibly short time and therefore giving them the least amount of
trouble. These user-friendly selling strategies are having an enormous impact
on real estate.
Now the principles of the New Age Selling strategies have been applied to
rentals with equally dramatic results. Landlords are getting more rent and
their properties are vacant for less time. More importantly, they are able
to select the very best tenant available. This is no accident. The rental
strategy called Rent Ranged® is specifically designed to work this way
and this booklet will explain how you, as a landlord, can make your investment
more profitable and trouble free to hold.
© 2003 Pilling Systems
